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Clarke Billboards

The series of photographs we shot for Clarke University last year has been turned in to a series of billboards on display in the Dubuque, IA area. This is the largest our images have ever been printed, and it’s pretty darn exciting. Also we just received breaking news that Clarke received a Gold Circle of Excellence Award from CASE (Council for the Support and Advancement of Education) for the Clarke Culture Book (what these images were originally photographed for). 57 other universities were vying for the top spot and only one Gold Circle of Excellence was awarded, so it’s a pretty huge deal! Congrats to Clarke and the amazing marketing department on this well-deserved honor!

Anyhow, I was in Dubuque recently and had the chance to see a couple of the billboardsĀ  in person and snapped phone pics:

Here are the designs of all 5 billboards:

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Lastly, I recently spent 3 days at Clarke photographing all-new material for their marketing campaign and I think it’s safe to say that it’s going to rock. Hard. I’m anxious to share the new material with you as soon as I’m allowed, so keep tabs on the blog!

  • Lisa - June 2, 2011 - 8:19 am

    Congrats Dalex!!! You are soo great!ReplyCancel

  • Kristina Marshall - June 2, 2011 - 8:46 am

    Awesome work!ReplyCancel

  • Krystal - June 2, 2011 - 8:51 am

    I hope there are more billboards than just these, because it is a damn shame that only one of the four features a woman. Was Clarke specifically recruiting men? Or did the marketing dept simply forget that more women go to college, graduate and get add’l degrees than men these days? Sure, the images are sharp with stand-out design – too bad it’s not representative of what most universities (including Clarke) look like these days.ReplyCancel

  • Krystal - June 2, 2011 - 8:56 am

    Correction: 1 out of 5 features a female student.ReplyCancel

  • dannymac - June 2, 2011 - 9:25 am

    Krystal,

    These images were photographed for the Culture Book (linked in the post), which is the piece that is winning all the awards (and the piece that prospective students receive). If you take a look at it you’ll notice an accurately diverse female/male ratio that is a true representation of the student body at Clarke. These billboards weren’t a part of the original plan for image use, but since Clarke already had rights to these awesome images they decided to create billboards. If you look at the original images you’ll notice that very few of them could potentially be cropped to the extreme horizontal dimensions of a billboard. Most of the crop-able images happen to be of males. That wasn’t an intentional decision, it just happened to be how I shot the photos and these were the only images that had potential to work as billboards. The billboards are the tip of the iceberg for a campaign that is shaking up higher education marketing in a fantastic way. You will be pleasantly surprised by the female representation in yet-to-be-released Clarke billboards and marketing materials that we photographed recently.ReplyCancel

  • sandi miller - June 2, 2011 - 10:07 am

    So awesome, guys! Rock on!ReplyCancel

  • Krystal - June 2, 2011 - 10:23 am

    DannyMac,
    I figured there was a reasonable explanation! The look book is really sharp; agreed, the faces look like what you’d see on a college campus. Looking forward to add’l posts that show Clarke’s female warriors, bigwigs & idols.ReplyCancel

  • Sarah - June 2, 2011 - 10:33 am

    Congrats guys! So super awesome!!!ReplyCancel

  • Geri Seiberling - June 2, 2011 - 3:50 pm

    Congratulations. . .. .regardless of the demographics (which granted are important, but probably wasn’t your decision). . . these are RAD photos. GREAT work you guys.ReplyCancel

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