A few months ago I got to photograph an Incredibly Rad commercial project for Clarke University. The concept was the brainchild of the gentlemen at Sean Murphy Design (who handled the design and art direction). The copy writing was done by Rob Lombardi, a very talented former classmate of mine – we worked together on the Computer Head project in college. Also mad props to Trisha, Jamie and Mike from Clarke for all the help and for being such cool people (and for the coffee).
Our photoshoot took place over 2 days in Dubuque, IA, with 5 shots each day. Each shot took a couple hours to set up and shoot. A giant rusty fan, cooking oil and a slew of small children are just a few of the props that were implemented to pull-off each image concept. Each shot tells the story of a current Clarke student – the positive impact their Clarke experience has had on them and the difference they’re making in the world. Our goal was to create a piece that stood out against the trend of boring sameness currently saturating the majority of university promo pieces. I think we nailed it. Imagine the following layouts printed HUGE and sent to prospective students: the Clarke Culture Book. It kind of makes me want to be a high school senior just so I can go to Clarke and hang with all these cool cats again.
Lastly, here are a couple set-up shots I found to show all you photo geeks the teamwork and details that went into these shots: